What does it mean to customize your own lingerie? It means YOU are the designer (with our help of course). We let you guide us along the journey of finding what works perfectly for you. Only YOU know your own body. Lingerie is meant to present you as the most confident, sexy, and gorgeous version of yourself. In order to do that, your style input is key to creating a piece that will give you and your partner a memory to last a lifetime. The styles of lingerie have been passed down from each generation to the next, evolving to fit the ever-changing times. The lingerie market we see on shelves today skyrocketed with the slow transition from tightly knit corsets during the first World War to two cup bras (and more comfortable style changes, thank God!). These changes created a world where personal sizes and fits were prioritized and we finally saw the A, B, C, D sizing chart for women’s sizes. As this era continued to leap forward with this new fashion industry, we began to see a growth in different styles set by places like Fredericks of Hollywood or Victoria Secret. All that being said, one thing is certain. The female ideas of the era define the women’s lingerie market. In today’s modern age, the rise of individualism creates the empowerment that women are seeking out with new fashion angles and styles. With this new empowerment comes a new wave. The lingerie industry has continued on this trend of mass produced lingerie focusing on market sales with little room for rising feminist individualism. As a result, we have seen the fall of Fredericks of Hollywood and a decline in sales in Victoria Secret. Women do not want the mass production of bras for themselves. Something more personal is replacing them. In this space, AcutBelow comes in when you need it most. The purpose of customizable lingerie is to give you the freedom to express how YOU want your body to be seen. These predetermined styles of lingerie are now outdated. Customizable lingerie fills the void that brand specifically made to sell are lacking. The customer is the focus now. Their wishes, exact measurements, and style choices creates the lingerie. Inspired by previous styles or simply the curves of your own body, custom intimate wear is the new wave for lingerie. With such a lengthy past filled with silky linens, corsets, and push-up bras, countless ways of showing off a woman’s body is in your hands. Customers should not be subjected to the limited styles on the market. Customizable lingerie is here for you to explore and get creative with your body. As Ashley Graham said, “For me, wearing lingerie isn’t about anyone else but me. If I dressed for others I would be a miserable person.”